Arthur Richard
First Bank Limited on Friday unveiled a unique campaign at Ebony Cinema in Lagos thereby literarily setting the entire banking industry and business community on fire leaving competitors to scamper for survival.
Mounting the podium to reel out a well-tailored slides before brand journalists and business Editors, Head of Brand and Stakeholder Management at FirstBank, Mr. Yinka Ijabiyi while sharing insights into the journey of the development of the campaign as well as the bank’s 130 years legacy and still counting, emphasized that there is a ‘GIANT’ in every employee, every customer, and every stakeholder – a giant dream, a giant possibility, a giant idea, a giant life, a giant future waiting to be birthed, adding “Our commitment is to provide all the necessary business support, financial know-how, growth solutions, channels and platforms to bring out the Giant in You.”
MD/CEO, Mr. Olusegun Alebiosu
